As a senior journalism and advertising student at Southern Illinois University one of your final senior projects is creating a campaign for a local client. For this project groups of 3 to 4 students seek out a client local to the Carbondale, IL area and work with them hand and hand as you would a regular firm client. For my senior project, I and two other classmates sat down with the local coffee shop Cold Blooded Coffee. Once a week for a full semester, would meet with someone from their team, usually the cafe manager, and talk about what they would want out of an advertising campaign. Their main focus was driving customers into the shop as well as emphasizing their local brand. Below is the final campaign book that was submitted to our professor and TJ Cowen the Cold Blooded CEO.